Thursday, February 23, 2006

Coming home to make pizza

Dec. 6--PEORIA -- Rick and Pam Rice wanted to open a business that focuses on family and community.

The Pizza Factory, a West Coast pizza chain, won them over after the couple went to California, toured seven restaurants and met with the owner and corporate staff.

In October, the Rices opened a Pizza Factory restaurant at 9010 N. Allen Road in Peoria, which is the first franchise location in Illinois and the Midwest.

"We sampled almost everything on the menu and were overwhelmed with the quality of the food," said Rick Rice. "The Pizza Factory also believes in getting involved and supporting local youth sports, schools and charitable organizations. We were intrigued by the philosophy of the franchise, which focuses on family and community." The restaurant seats nearly 100 and features hand-tossed pizzas, calzones, sandwiches, wraps, salads and pasta. Dough is made fresh daily and the pizza and meat sauce is blended daily. The sandwich, garlic and pizza bread is supplied from a local bakery and the restaurant makes its own lasagna.

Amenities include a large party/meeting room for up to 26, an arcade room for kids with a security camera so parents can watch from the dining area, and a smoke-free environment. A big-screen TV and several other TVs are set up for sports.

The Rices are at the restaurant daily and several family members, including Rick's sister and two of her children, Pam's nephew and their own children Madison and Amber work at the restaurant.

Rick, who was born in Long Beach, Calif., and Pam, who was born in the Peoria area, worked in other industries in South Carolina before deciding to come to Peoria to open their own business. Rick was general manager of a beer distributorship, while Pam was a custom home builder.

The demographics of Peoria drew them to open their business here. "After 24 years in South Carolina, we felt it was time for a change, and time to be closer to family, so we began looking for a franchise to open in Peoria because of its great demographics," Rice said.

The Pizza Factory is open seven days a week; 11 a.m. to 9 p.m. Monday through Thursday, 11 a.m. to 10 p.m. Friday and Saturday and noon to 7 p.m. on Sunday. A salad bar and pizza and pasta buffet is offered weekdays from 11 a.m. to 2 p.m. and noon to 3 p.m. Sundays. Catering is available and delivery is available in a limited area during regular business hours. Phone is 691-6780.

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