Gift cards for pizza
Nov. 28--PEORIA -- Monical Pizza Corp. is jumping on the gift card bandwagon.
The regional pizza chain, based in Bradley, will roll out a new gift card program in December at most of its 55 restaurants throughout central Illinois, Indiana and Wisconsin as a way for guests to "put a pizza in their pocket," said Monical President Harry Bond.
"The electronic cards offer advantages to our management and guests," Bond said. "These are much easier to store and display because unlike paper certificates, they have no value until they're activated at the point of sale." The Monical's cards can be loaded with prepaid amounts in $5 increments, providing a consumer with plastic currency that works like cash, he said.
The success and popularity of electronic gift cards for other retailers and restaurants prompted the pizza company to roll out their own program, said Jim Hedge, Monical's marketing specialist. "This is something we've wanted to do for awhile," he said.
The paper certificates, while still being accepted, eventually will be phased out in favor of the plastic cards, he said.
While the launch coincides with the company's annual rush for holiday gift certificates, the new gift card program will be offered as a year-round convenient gift or payment option for consumers, Bond said.
The company predicts its conversion to plastic gift cards will result in increased year-round sales, and open the door to development of more program opportunities in the future. The plastic cards also will be incorporated into Monical's school scrip fundraising program, used by several schools in central Illinois.
An exact date as to when the gift cards will be available has not been set, but they will be available at most Monical restaurants in the area before Christmas, including the restaurants in Peoria, Washington, Morton and Pekin, Hedge said.
http://www.pjstar.com
The regional pizza chain, based in Bradley, will roll out a new gift card program in December at most of its 55 restaurants throughout central Illinois, Indiana and Wisconsin as a way for guests to "put a pizza in their pocket," said Monical President Harry Bond.
"The electronic cards offer advantages to our management and guests," Bond said. "These are much easier to store and display because unlike paper certificates, they have no value until they're activated at the point of sale." The Monical's cards can be loaded with prepaid amounts in $5 increments, providing a consumer with plastic currency that works like cash, he said.
The success and popularity of electronic gift cards for other retailers and restaurants prompted the pizza company to roll out their own program, said Jim Hedge, Monical's marketing specialist. "This is something we've wanted to do for awhile," he said.
The paper certificates, while still being accepted, eventually will be phased out in favor of the plastic cards, he said.
While the launch coincides with the company's annual rush for holiday gift certificates, the new gift card program will be offered as a year-round convenient gift or payment option for consumers, Bond said.
The company predicts its conversion to plastic gift cards will result in increased year-round sales, and open the door to development of more program opportunities in the future. The plastic cards also will be incorporated into Monical's school scrip fundraising program, used by several schools in central Illinois.
An exact date as to when the gift cards will be available has not been set, but they will be available at most Monical restaurants in the area before Christmas, including the restaurants in Peoria, Washington, Morton and Pekin, Hedge said.
http://www.pjstar.com
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